Nowadays, analysis of customer behavior is necessary for active organizations in the field of banking that deal with many customers with different characteristics. In recent years, Shahr bank of Iran has faced many problems because of the poor of customer-orientation and customer service. Therefore, to solve the existing problem, the current study concentrated on the customer segmentation of Shahr bank based on their expected benefits. This study is applied and descriptive-survey research. To achieve the research objectives, through field studies and exploratory interviews with customers and banking experts, 165 benefits were extracted; then, by using expert questionnaires, these benefits reduced. Through factor analysis, nine factors of ex

Mechanical properties of woven fabric composites are influenced by fabric geometry and harness. In the present research, woven fabric composites made of ML-506 epoxy resin and E-glass woven fabrics with three different fabric geometries (harnesses of 2, 5, and 8) were studied experimentally. The new concepts of warp and fill-fiber volume fractions were introduced. Based on these new concepts, a micromechanical model for predicting the stiffness and strength of composites made of woven fabrics was developed. An experimental program was conducted to evaluate the present model and the new concepts of warp and fill-fiber volume fractions. The results obtained by the new micromechanical model have been compared with the conducted experimental re

By offering the possibility of accepting the financial value of the brand as a bank guarantee, especially for industries that need constant investment and financing strategies, clear brand value is an advantage in obtaining facilities. The communication industry is among these industries and for this reason, estimation of brand financial value is very important in this industry. Therefore, this study aimed to find a suitable brand financial valuation model using the Topsis method in the mobile phone industry and determine the financial value of the brand of Mobile Telecommunication Company of Iran or Hamrah-e-Aval. This study is an applied and descriptive-survey research. Necessary financial information was collected from the Tehran Stock E

The main purpose of this study is designing and explaining the indigenous model of digital marketing in the Iranian banking industry in order to promote digital banking. Qualitative analysis of the obtained data has been done by grounded theory approach, axial and selective coding and the requirements to performe each of these steps after analysis will eventually lead to a modeling for digital marketing in the banking industry. Findings and final achievement of the present study is a relatively comprehensive and complete model based on the implications and characteristics of Iranian banks. Against the previous models provided by other experts, considering that they have been developed for non-financial communities, in terms of dimensions, c

Jointed goatgrass (Aegilops cylindrica Host; 2n= 4x= 28, C c C c D c D c) is a tetraploid remote relative of bread wheat (Triticum aestivum L; 2n= 6x= 42, AABBDD) with two genomes and 28 chromosomes. The diversity center of this species is in the Fertile Crescent and in central Asia and could also be found in many places in Iran. In this experiment, 359 accessions provided by National Plant Gene Bank of Iran (NPGBI) were used. Based on the geographical distribution, the highest distribution of A. cylindrica is found in North, West and North-West regions of Iran. The data on the distribution of A. cylindrica showed that its distribution centers in Iran are more than those reported in the previous studies. Chromosome counting showed that all

Abstract: Hijra is the starting point of all great civilizations. Migration is one of the most important components of Shiite political culture. Shiite political culture has a variety of components, including monotheism, resurrection, prophecy, imamate, justice, tolerance, and tolerance, the practice of the renowned and the suppression of evil, the promising of faith and expectation, taqiyyah, jihad. The main question of this article is how does migration relate to other components of Shiite political culture and what is its place among this collection? The results show that migration has a direct relationship with all components of political culture. This paper has been done by descriptive-analytical method and its contents have been compi

Value creation for destinations works as a leverage that increase the entrance of tourists. Considering the importance of the above issue, the present study examined the existing models on branding, brand management, brand development and re-branding in the tourism industry. At first, content analysis of about 50 models was investigated. After extraction of structures, the grounded theory method was used to construct the concepts and their subsequent categorization. Finally, the paradigmatic model consists of five main axes: the causal and context conditions, strategies, intervening conditions, and the consequences were designed. In the following, strategies of the model in Yazd were investigated using structural equation method. The statis

Microscopic chromosome counting technique in root tip cells has been conventionally conducted to determine the ploidy level, but this process is laborious and time-consuming. Recently flow cytometry analysis has been alternatively applied for determining the ploidy level in a number of plant species. In this method a large number of samples can be analyzed in a short period. Because of these advantages, DNA flow cytometry has been used extensively in researches to detect aneuploidy and monitor cell cycle kinetics and its perturbations. The aim of the present investigation was to develop an efficient system for the rapid detection of total chromosome length in Aegilops genus accessions. Because of Iran is one of diversity centers of Ae. cyli

Arba'een Hosseini Pilgrimage is one of the privileged faces of emigration in Shi'a's political culture, which is held as the largest human community in the world. This magnificent religious community, in addition to its privileged religious resources, has deep political and social messages. One way to examine the social- political aspects of this event is to study it in the context of political sociology and the field of social movements. ????? In response to the main question of the paper, the validity of the hypothesis that Arba'een Hosseini Pilgrimage can be considered as a massive social movement with all its components is confirmed. In this regard, this research has been carried out using the Charles Tilly Social Movement Theory and de

In recent years a lot of parties and candidates competing in this arena have turned to using marketing techniques. That is why such terms as personal marketing, political marketing and campaigns marketing are used in the meantime. This study aims to explore the effect of political marketing mix on voter’s intention based on demographic characteristic in 10th parliament election in Tehran. According to unlimited number of statistical population, a sample consisting of 385 voters of 10th parliament election were selected and investigated by using unlimited statistical population formula. Method of the research is based on descriptive surveyresearch and is an applied study. The conceptual model is conducted based on Political marketing mix w

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